Spotlight on BlackBerry

By Paul Reid

21 February 2023

BlackBerry (ticker: BB) is no longer just the mobile phone company that faded away after the iPhone's big debut. Despite success in its current niche, Blackberry is relatively overlooked by traders these days. Do Blackberry stocks offer opportunities for traders in 2023? Read on to know all about Blackberry.

Who is Blackberry in 2023?

BlackBerry is best known for a range of smartphones that vanished from the shelves over a decade ago. But Blackberry didn’t fall, it simply changed its mission, and today it stands tall in the tech sector.

These days, the Canada-based software provider offers intelligent security products and services to enterprises and governments across the globe. From devices and platforms for secure mobility and communications to hardware and mobile apps, BlackBerry has a wide range of products, but it focuses on secure communications solutions and event management software.

Their core mission is to help customers protect their data and enable mobile productivity on any device, without sacrificing privacy or security. BlackBerry's cutting-edge technology helps businesses keep their data secure and connected.

Company projections

BlackBerry is expecting significant growth from its cyber business segment this year due to improved churn rates and rising multiyear deals, as well as new offerings like Cyber Threat Intelligence, which was released in January.

The real money maker for BlackBerry is the Internet of Things (IoT). IoT Platform offers a cloud-based solution that lets you build and manage applications and devices in a secure, efficient way. 

Expected IoT revenues are as high as $210 million, with at least a 15-18% rate of growth. Cyber business billings are expected to grow by 8-12%. And with an expanded partner network across the Asia Pacific too, the company is looking good for 2023.

Trading BB

  • Ticker: BB 

  • 2023 Low: $3.31 (USD)

  • 2023 High: $4.58

  • Current price: $4.37

The company recently reported nine new “design wins” in the automotive industry, and their QNX technology is now installed in more than 215 million vehicles worldwide, with Human Horizons deploying BlackBerry QNX technology for autonomous driving features in their HiPhi Z vehicle. Without a doubt, Blackberry has eyes firmly on innovation.

Trading BB, as with many stocks, requires a slightly deeper dive, but once you’ve identified and verified your source information, following Blackberry’s corporate reports and product releases is quite easy.

When making your fundamental analysis, consider comparing the automotive giants and their sales too. They are related, and a drop in auto volumes could affect the performance of Blackberry.

Sensitivity to sentiment is also an issue. Blackberry is a tech company at heart, and when the tech sector suffers, Blackberry gets dropped into that bearish basket.

When making technical analysis, consider using the Moving-Average Convergence/Divergence line (MACD). MACD will help you recognize trends and signal BB’s momentum.

The MACD line compares BB’s short-term and long-term momentum in order to estimate its future direction. Use the MACD to compare two moving averages at the same time. Set for any time period, but perhaps avoid using it for day trading. The 12-day and 26-day moving average are advised for BB.

The bottom line

BlackBerry buried past failures and moved on with new and innovative things. They are the king of their segment, which isn’t popular, but it is lucrative. With blockchain technology and AI flooding multiple disciplines, cybersecurity companies are probably viewing 2023 as a jackpot about to drop, and investors may well jump back on Blackberry’s back for that ride.

Blackberry is low and stuck in a narrow range right now, which is strange, but the market is growing into their hands. Further growth might be just around the corner, but it will likely be slow and steady.

This is not investment advice. Past performance is not an indication of future results. Your capital is at risk, please trade responsibly.


Paul Reid
Paul Reid

Paul Reid is a financial journalist dedicated to uncovering hidden fundamental connections that can give traders an advantage. Focusing primarily on the stock market, Paul's instincts for identifying major company shifts is well established from following the financial markets for over a decade.

Related articles

Back to all articles